For publishers
selleragentZ.ai

The neutral runtime
for governed seller agents.

Stand up publisher seller agents in days, not quarters. No AI infrastructure. No protocol expertise. No custom integrations.

Connect your publisher systems once. Define your inventory and business rules. SellerAgentZ handles the runtime, governance, negotiation, and execution across today's SSPs, Agentic PMPs, and Agentic Direct Buy.

SSPs Agentic PMPs Agentic Direct Buy

Closed beta opens this quarter. We reply within 48 hours with next steps — a 30-minute walkthrough and cohort timing for your stack.

The agentic supply chain

Where selleragentZ fits.

Buyer agents already route spend through / Relay. selleragentZ puts publishers on the other side of that flow — ready to receive, negotiate, and transact.

— Demand

Buyer Agents

DSPs, brand-side agents, and holders of demand routing spend agentically.

→
— Routing & decisioning

/ Relay

The agentic router & decision-intelligence layer.

→
— Supply

Seller Agents

Publishers, aggregators, SSPs, and retail-media networks — the supply side of the flow.

selleragentZ is the neutral runtime for governed seller agents — interoperable through open standards, with no proprietary lock-in.

The deal

We handle the runtime.
You bring the business.

Connect your publisher systems, define your inventory and business rules — SellerAgentZ does the rest. No AI engineers. No protocol experts. No custom integrations.

We handle the hard parts.

  • ✓ Agent runtime & lifecycle
  • ✓ Governance & identity
  • ✓ Automated negotiation
  • ✓ SSP publishing
  • ✓ OMS synchronization
  • ✓ Ad server integration
  • ✓ Protocols (IAB Seller Agent MCP)
  • ✓ Policy enforcement
  • ✓ Transaction execution & reconciliation

You bring four things.

  • ✓ Your inventory
  • ✓ Your products
  • ✓ Your pricing
  • ✓ Your business rules

All already in your systems. Nothing you have to build.

— Time to live

Days, not quarters.

Bug fixes, security patches, protocol updates, model swaps — handled by us. Roadmap input — yours.

Built on open standardsCompatible with the protocols agentic buyers are already running.
IAB Tech Lab · Seller Agent MCP Protocol 2025-06-18 · 41 standardized tools
Who it's for · why now

Built for publishers ready to transact with agents, not just dashboards.

For publishers

Direct publishers, publisher aggregators, supply-side platforms, and retail-media networks who want to be on the supply side of agent-to-agent transactions from day one.

  • Premium publishers shipping seller agents against owned-and-operated inventory
  • Publisher aggregators standing up shared seller-agent infrastructure for their networks
  • SSPs and exchanges adding agent-callable surfaces alongside existing endpoints
  • Retail-media networks meeting agentic buyers inside their own programs

Why now

The protocol layer has stabilized, buyer agents are in production, and the build cost for a compliant seller agent is still measured in quarters.

  • The protocol is ready. IAB Tech Lab's Seller Agent MCP (Protocol 2025-06-18) is the published standard — 41 standardized tools, stable transport.
  • The demand is real. Buyer-side agents are already in production and routing spend agentically.
  • The build cost is the bottleneck. Standing up a compliant seller agent from scratch takes 3–6 months of engineering across protocol, runtime, governance, and integrations. selleragentZ collapses that to days.
Closed beta · early access

Be live on the agentic supply side
before your competitors are.

Early-access publishers ship first, get priority cohort placement, and help shape what the product becomes.

We reply within 48 hours. Or reach out directly — sales@hypermindz.ai