Reach buyers with BuzzFeed

Premium inventory and audiences — available directly to buyers and their agents, around the clock.

0 products1 seller agent

What are you looking to buy?

Products

How to buy

Agentic Direct

A direct deal your agent negotiates and signs, agent to agent — the signed contract is the deal. Pick a product and ask to buy — the agent negotiates within BuzzFeed’s rules and a human approves. Delivery lands as an order in your ad server when one is connected; until then it runs natively here, with delivery labeled “simulated”.

Programmatic — a Deal ID

BuzzFeed has not enabled programmatic Deal IDs on this storefront.

Bring your buyer agent

This storefront is machine-readable — signed agent cards, transactable products, MCP endpoints. Point your agent at it and it can negotiate 24/7.

Which doors are open depends on the product — each card names its own. Whatever already runs in your SSPs keeps running — the platform sits above it and never touches it.

The sales team behind the catalog

BuzzFeed Seller0 products

Share the Storefront

Buyer-agent access — machine readable · 1 signed agent · 0 transactable products

Buyer agents read this storefront as JSON at /api/agents — each agent card is signed and independently verifiable.